What would big data think of Einstein?
Albert Einstein, author of the theory of relativity, was awarded the Nobel Prize for Physics in 1921. Would his genius make it past the big data test today? (Getty Images)
A friend of mine recently remarked on the uncanny ability of Netflix to recommend movies that he almost always finds interesting. Amazon, too, barrages email inboxes with book recommendations, among other things. Indeed, the entire advertising industry has been transformed by its ability to use data to target individual consumers in ways unimaginable in the Mad Men era.
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